Constant Contact Review

What Is Constant Contact?

Constant Contact is an online marketing platform that provides email marketing, event marketing, social media marketing, and other tools to help businesses and organizations connect with their customers. It allows users to create and manage email marketing campaigns, design custom newsletters, and track the performance of their campaigns through analytics.

Constant Contact offers a user-friendly interface with pre-designed templates and drag-and-drop editing features, making it accessible to users without advanced technical skills. It provides tools for list management, segmentation, and personalization, allowing businesses to target specific groups of customers with tailored messages.

In addition to email marketing, Constant Contact offers features such as event registration and promotion, social media marketing, online survey creation, and eCommerce integration. These features enable businesses to engage with their audience across multiple channels and track their marketing efforts in one centralized platform.

Constant Contact is used by small businesses, nonprofits, and individuals to reach their target audience, build customer relationships, and drive engagement. It provides tools and resources to help businesses grow their online presence and achieve their marketing goals.

Constant Contact Features

Constant Contact offers a range of features to support your marketing efforts. Here are some key features provided by Constant Contact:

Email Marketing: Constant Contact allows you to create professional-looking email campaigns using customizable templates. You can easily design and personalize emails, add images and videos, and include buttons and links to drive engagement. It offers contact management features for organizing and segmenting your email lists.

Event Marketing: With Constant Contact, you can create and promote events, manage registrations, send event reminders and updates, and track attendance. It provides tools for designing event invitations, online registration forms, and customizable event landing pages.

Social Media Marketing: Constant Contact enables you to connect your social media accounts and schedule posts across platforms like Facebook, Instagram, and Twitter. You can engage with your audience, share content, and track social media performance.

Online Surveys: You can create custom surveys and collect feedback from your customers or audience. Constant Contact offers various survey templates, question types, and reporting features to gather valuable insights.

List Management: You can manage your email contacts, import and export lists, segment subscribers based on criteria, and track their engagement with your emails. It provides tools to help you grow and maintain your contact lists.

Automation: Constant Contact offers automation features to streamline your marketing workflows. You can set up autoresponders, welcome emails, and triggered campaigns based on specific actions or events.

Reporting and Analytics: Constant Contact provides detailed reports and analytics to track the performance of your email campaigns, events, and social media posts. You can monitor open rates, click-through rates, conversion rates, and other key metrics to measure the effectiveness of your marketing efforts.

E-commerce Integration: Constant Contact integrates with popular e-commerce platforms like Shopify and WooCommerce, allowing you to create targeted email campaigns for your online store and track sales and revenue generated from your marketing campaigns.

These are just a few of the features offered by Constant Contact. The platform is designed to provide a comprehensive set of tools for businesses and organizations to create, manage, and measure their marketing activities across multiple channels.

Constant Contact Pricing

Constant Contact offers different pricing plans based on the features and the number of contacts you have. Here is an overview of the pricing options provided by Constant Contact as of my knowledge cutoff in September 2021. Please note that pricing may have changed, so it’s always best to visit the official Constant Contact website for the most up-to-date information.

Email Plans:

• Email: This plan starts at $20 per month for up to 500 contacts and includes unlimited emails, customizable templates, contact management, and basic reporting features.
• Email Plus: The Email Plus plan starts at $45 per month for up to 500 contacts. It includes all the features of the Email plan, plus additional features such as automation, advanced e-commerce marketing, event marketing, online donations, surveys, and more.

Pricing Based on Contact List Size:

Constant Contact also offers pricing tiers based on the number of contacts you have. The prices increase as your contact list grows. The plans accommodate different contact list sizes, ranging from 500 to 50,000+ contacts. You can visit the Constant Contact website to see the pricing details for each tier.
Free Trial and Nonprofit Discounts:

Constant Contact offers a free trial period, typically lasting 30 days, which allows you to explore the features and functionalities before subscribing to a paid plan.

Nonprofit organizations are eligible for discounted pricing. Constant Contact provides special pricing options for nonprofits to support their marketing efforts.

Constant Contact’s pricing structure and features may have changed since my knowledge cutoff date. I recommend visiting the Constant Contact website directly to get the most accurate and up-to-date information regarding their pricing plans and any promotions they may offer.

Is Constant Contact The Right For You?

Determining whether Constant Contact is the right choice for you depends on your specific marketing needs and preferences. Consider the following factors to help evaluate if Constant Contact aligns with your requirements:

Email Marketing Focus: Constant Contact is primarily known for its email marketing capabilities. If your main marketing channel is email and you value a user-friendly interface with customizable templates, list management features, and email analytics, Constant Contact can be a good fit.

Small to Medium-Sized Businesses: Constant Contact is popular among small to medium-sized businesses and organizations. If you fall into this category and are seeking an all-in-one platform for email marketing, event management, social media marketing, and surveys, Constant Contact offers a range of features to support your marketing efforts.

Integration Needs: Consider the systems and tools you currently use or plan to integrate with your marketing activities. Constant Contact provides integrations with popular e-commerce platforms, CRMs, social media platforms, and other third-party applications. Ensure that the integrations you require are available or can be achieved through workarounds.

Nonprofit Discounts: If you represent a nonprofit organization, Constant Contact offers discounted pricing specifically tailored for nonprofits. This can be a significant advantage if you’re looking for an affordable marketing solution.

Advanced Automation and Customization: Constant Contact provides automation features, but they may not be as robust as those offered by specialized marketing automation platforms. If you require advanced automation capabilities or highly customized workflows, you might need to explore other options.

Pricing Considerations: Constant Contact’s pricing plans are based on the number of contacts you have and the features you need. Evaluate your budget and compare it with the pricing structure to ensure it aligns with your financial capabilities.

Ultimately, it’s recommended to sign up for a free trial or explore their demos and tutorials to get a hands-on experience with the platform. This will allow you to assess if the features, usability, and overall experience of Constant Contact meet your marketing objectives and preferences.

Constant Contact Customer Service

Constant Contact provides customer service and support to assist users with their inquiries and technical issues. Here are some aspects of Constant Contact’s customer service:

Phone Support: Constant Contact offers phone support to customers. You can contact their support team directly via phone to discuss any questions or concerns you may have. Phone support is typically available during business hours.

Live Chat: Constant Contact provides a live chat option on their website. You can engage in real-time chat with a customer support representative to seek assistance or receive answers to your queries.

Email Support: Constant Contact offers email support for customers who prefer to communicate via email. You can send your questions or issues to the provided email address, and the support team will respond to you accordingly.

Community and Online Resources: Constant Contact has an online community where users can engage with each other, ask questions, and share experiences. The community forum allows users to seek advice, find solutions, and learn from other Constant Contact users.

Help Center and Knowledge Base: Constant Contact maintains a comprehensive help center and knowledge base on their website. It includes a wide range of articles, tutorials, guides, and frequently asked questions (FAQs) to provide self-help resources for users. You can search for specific topics or browse through the available materials to find answers and learn more about using Constant Contact.

Webinars and Training: Constant Contact offers webinars and training sessions to help users maximize their understanding and utilization of the platform. These sessions cover various topics related to email marketing, event marketing, social media marketing, and more.

I recommend visiting the Constant Contact website or contacting their customer support directly to get the most up-to-date information on the support channels available to users.

Is Constant Contact Legit?

Yes, Constant Contact is a legitimate and well-established company in the field of email marketing and online marketing solutions. It has been in operation since 1995 and has built a solid reputation as a trusted provider of marketing tools and services.

Constant Contact is used by millions of customers worldwide, including small businesses, nonprofits, and individuals, to create and manage their email marketing campaigns, events, and social media marketing. It has a track record of delivering reliable and effective marketing solutions to its users.

The company adheres to industry standards and best practices, including compliance with anti-spam regulations like the CAN-SPAM Act. Constant Contact has implemented measures to protect user data and offers secure transmission and storage of information.

Constant Contact has received positive reviews from users and has been recognized with awards and accolades in the marketing and technology industry. It is a trusted and reputable platform for businesses and organizations to engage with their audience, build customer relationships, and drive their marketing efforts.

As with any service provider, it’s always a good idea to review the most up-to-date information, read user reviews, and consider your specific needs before making a decision.

Is Constant Contact Worth It?

Determining whether Constant Contact is worth it for you depends on your specific marketing needs, goals, and budget. Here are some factors to consider when evaluating if Constant Contact is worth it for your business or organization:

Email Marketing Focus: If email marketing is a primary channel for your marketing efforts, Constant Contact offers a user-friendly platform with customizable templates, list management features, and email analytics. If you value these features and find them beneficial for your email campaigns, Constant Contact can be worth it.

All-in-One Marketing Solution: Constant Contact provides more than just email marketing. It offers additional features such as event marketing, social media marketing, online surveys, and e-commerce integration. If you require a comprehensive platform to manage multiple marketing channels in one place, Constant Contact can provide value and convenience.

Ease of Use: Constant Contact is known for its user-friendly interface and drag-and-drop editor, making it accessible to users without advanced technical skills. If you prefer a platform that is intuitive and easy to navigate, Constant Contact’s ease of use can be a valuable benefit.

Customer Support: Constant Contact provides customer support through phone, live chat, email, and online resources. If having reliable customer support is important to you and you value access to assistance when needed, Constant Contact’s support options can be worth considering.

Pricing: Evaluate the pricing plans offered by Constant Contact and consider if they fit within your budget. Constant Contact’s pricing is based on the number of contacts you have and the features you require. Assess the value you will derive from the features offered and compare it to the cost to determine if it aligns with your budgetary considerations.

Integration Needs: Consider the systems and tools you currently use or plan to integrate with your marketing activities. Constant Contact offers integrations with popular e-commerce platforms, CRMs, and social media platforms. Ensure that the integrations you require are available or can be achieved through workarounds.

Constant Contact depends on how well it meets your specific marketing needs, goals, and budget. It’s recommended to sign up for a free trial or explore their demos to get a hands-on experience and assess if the features, usability, and overall experience align with your expectations. Additionally, consider reading reviews, seeking recommendations, and comparing Constant Contact with other similar platforms to make an informed decision.

Constant Contact Alternatives

There are several alternatives to Constant Contact that offer similar email marketing and online marketing solutions. Here are a few popular options:

Mailchimp: Mailchimp is a widely used email marketing platform that offers features for designing and sending email campaigns, managing contacts, and analyzing campaign performance. It provides integrations with e-commerce platforms, social media, and CRM systems. Mailchimp also offers marketing automation features and a free plan for users with a limited number of contacts.

GetResponse: GetResponse is an email marketing and marketing automation platform that allows you to create and send email campaigns, build landing pages, and automate your marketing workflows. It offers features like contact management, autoresponders, A/B testing, and analytics. GetResponse also includes webinars and e-commerce capabilities.

AWeber: AWeber is an email marketing platform that provides features for creating and managing email campaigns, autoresponders, and subscriber segmentation. It offers customizable email templates, sign-up forms, and integrations with popular platforms. AWeber is known for its strong customer support and educational resources.

Sendinblue: Sendinblue is an all-in-one marketing platform that offers email marketing, SMS marketing, marketing automation, and customer relationship management (CRM) tools. It provides features for designing and sending email campaigns, managing contacts, and automating marketing workflows. Sendinblue also includes transactional email capabilities and a free plan with limitations.

Campaign Monitor: Campaign Monitor is an email marketing platform that focuses on providing intuitive design tools and customizable email templates. It offers features for building and sending email campaigns, segmenting subscribers, and tracking campaign performance. Campaign Monitor also provides integrations, A/B testing, and automation capabilities.

These are just a few alternatives to Constant Contact. Each platform has its own set of features, pricing structures, and user experiences. It’s recommended to evaluate the specific needs of your business or organization, compare the features and pricing of different platforms, and consider factors such as ease of use, integrations, and customer support before making a decision.

Constant Contact Conclusion

Constant Contact is a reputable and widely used online marketing platform that specializes in email marketing. It offers a range of features to help businesses and organizations create, manage, and track their email campaigns. With customizable templates, list management capabilities, and reporting tools, Constant Contact provides a user-friendly interface for users of varying technical skills.

In addition to email marketing, Constant Contact offers additional features such as event marketing, social media marketing, online surveys, and e-commerce integration. This makes it a comprehensive solution for businesses looking to manage multiple marketing channels in one platform.

Constant Contact’s customer service options include phone support, live chat, email support, and an online community. They also provide extensive online resources, including a knowledge base and training materials, to assist users with their marketing efforts.

When evaluating whether Constant Contact is worth it for your business or organization, consider factors such as your specific marketing needs, goals, budget, and integration requirements. Additionally, compare Constant Contact with alternative platforms to ensure you choose the solution that best aligns with your requirements.

FAQs

Is Constant Contact free?

Constant Contact offers a free trial period, typically lasting 30 days, which allows users to explore the platform and its features. However, after the trial period, a subscription is required to continue using Constant Contact’s services.

Can Constant Contact be used for non-profit organizations?

Yes, Constant Contact offers special pricing options for non-profit organizations. Nonprofits can take advantage of discounted pricing plans specifically tailored to support their marketing needs.

Does Constant Contact provide analytics and reporting?

Yes, Constant Contact provides analytics and reporting features to track the performance of your email campaigns. You can monitor metrics such as open rates, click-through rates, and conversions to gain insights into the effectiveness of your marketing efforts.

Does Constant Contact offer marketing automation?

Yes, Constant Contact offers marketing automation features. Users can set up automated email campaigns triggered by specific actions or events, such as welcome emails, autoresponders, and drip campaigns.

Does Constant Contact integrate with other platforms?

Constant Contact offers integrations with various platforms, including popular e-commerce platforms, CRMs, and social media platforms. This allows users to streamline their marketing efforts and connect with other tools they may already be using.

Is Constant Contact suitable for small businesses?

Yes, Constant Contact is well-suited for small businesses. It provides user-friendly features and pricing plans that cater to the needs and budgets of small businesses. It offers tools to help grow your contact lists, engage with customers, and drive marketing campaigns effectively.