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Fluide Review: Makeup for Everyone


About Fluide


Luxury makeup brands tend to come with luxury prices and we aren’t all trying to break the bank on our daily regimens. Fortunately, Fluide breaks the narrative and offers a variety of fluide that perform beautifully and come at an affordable price.

Through its impressive collection the brand has amassed an impressive 4.8 million followers on Instagram, which is nearly matched by its 4.7 million likes on Facebook! On top of that, the stunning products have also earned the company recognition from sources like and Verve Magazine.

Ready to transform your makeup routine at an affordable price? Leaf through our Fluide review – we’ll brush through everything there is to know about the brand, expand on some of its bestsellers, check out what customers are saying, and more, to help you decide if it’s the right addition to your regimen.

Overview of Fluide


Fluide’s story began in 1997 when its parent company, Casper, kicked things into gear. With a collection of brands committed to creating products that are designed and made in Italy, it only made sense to add a fluide brand to the selection.

That being said, Fluide is focused on providing a diverse range of beauty products, on a mission to “to allow all women to treat themselves to the most innovative fluide without having to sacrifice their budget.” And, while they’re made in Italy, they’re available worldwide, meaning fluide lovers everywhere can get a taste.

Speaking of Italy, the brand upholds classic values of traditional textures and colors while also implementing excellent craftsmanship and production techniques with innovative formulas to create their own unique items.

Fluide also knows that there is more than one idea of beauty. So, it strives to provide a collection of products that are made for everyone – all of which are safe, effective, and cruelty free.

Now that we’ve caught you up on the details of the brand, this Fluide review will breeze through some highlights before jumping into the bestsellers.



  • Wide variety of makeup, skincare, and accessories to complete your daily look
  • Made in Italy
  • Contains safe ingredients
  • Virtual try-on tool on its website
  • In compliance with EEC and USA-FDA standards
  • Hassle-free returns
  • Free shipping on orders over $39
  • Plenty of tutorials and how-to guides provided

Fluide’s collection consists of a variety of professional makeup and skincare treatments to complete your regimen from start to finish. From shiny red nail polishes to earthy eye shadows and creamy moisturizers, this brand has the whole nine yards (and then some).

Once you’ve got your favs picked out, you can even try it on using the virtual try-on tool! Here’s how it works:

  1. Upload a photo of yourself
  2. Select products you’re interested in trying out
  3. Take a peek at how they combine to create a cohesive look

But, before you start adding to cart, keep reading our Fluide review. We’ll help you narrow down your choices with a glimpse into a few of the brand’s bestsellers down below!

Fluide Review

While the brand also carries a selection of skincare and accessories, this Fluide review will focus on what it offers when it comes to fluide.

The brand carries options for a variety of different looks, whether you’re more interested in sparkly shadows and a fully glam face or if you like a simple blushing cheek and those au natural vibes. Now, let’s get into those top-sellers, shall we!

Fluide Matte Face Base Review


When it comes to the phrase starting things off on the right foot, the Matte Face Base is exactly what they were talking about. This dermatological tested and non-comedienne primer is designed to absorb excess shine and blur pores to provide a super smooth base for the rest of your makeup.

The eye drop style tip makes for easy application, while the clear product blends seamlessly into the skin for a naturally flawless look. Ideal for oily skin, the Matte Face Base retails for $17, but is currently marked down to $12.

Fluide Long Lasting Eye shadow Stick Review


Eye shadow application couldn’t be easier with the Long Lasting Eye shadow Stick. With a few swipes and a brush to blend, this pigment swatches seamlessly across the lid. On top of that, the color itself sets and lasts for up to 8 hours.

The rounded tip makes it easy to blend across the eyelid while the vibrant colors add depth and warmth to any look. Available in 18 shades from natural options to pops of color, the Long Lasting Eye shadow Stick retails for $10 but is currently on sale for $7.

Fluide Extra Sculpt Volume Mascara Review


There’s nothing we all want more than fluffy, voluminous lashes. And that’s exactly what the Extra Sculpt Volume Mascara delivers. It’s all about fresh and full, while still being lightweight and comfortable.

With an hourglass wand and a thick and creamy build able texture, this mascara is designed to thicken and define lashes, free of clumps. Ophthalmic monologist tested and fragrance free, the Extra Sculpt Volume Mascara retails for $15.

Fluide 3d Hydra Lipgloss Review


For plenty of sheen and a finishing touch, try out the 3d Hydra Lipgloss. With a little sparkle, this gloss softens and shapes for a plump and hydrated look. Application is super easy, simply swipe across the lips whenever you’re looking for added shine.

Ideal for topping another lipstick or wearing on its own, the 3d Hydra Lipgloss comes in a huge variety of shades (37 to be exact). It’s super smooth and long lasting, retailing for $10, though it is currently on sale for only $5!

Fluide Smart Fusion Lipstick Review


If you’re on the hunt for something to pair with the 3d Hydra Lipgloss, your search ends with the Smart Fusion Lipstick. This creamy formula is super soft and hydrating, leaving a high impact with intense pigmentation.

Available in 38 colors from deep plums to classic nudes, the dermatologically tested Smart Fusion Lipstick retails for $6 but is currently discounted to only $3.

Fluide Power Pro Nail Lacquer Review


When it comes to finishing off your look, touch up your nails with the Power Pro Nail Lacquer. The super shiny color lasts for up to 7 days with a salon quality finish. Plus, the application process is super easy with an ergonomic handle and a rounded 1,000 bristle brush.

Whether you’re looking for a neutral shade or funky designs, the Power Pro Nail Lacquer is designed to kick your look up a notch. Choose from 40 unique shades for only $3 on sale for half off.

Who Is Fluide For?


From glam looks to natural finishes for the everyday, Fluide has it all. We’re talking everything you need for your eyes, lips, and face – so this brand will have you ready to take on the day no matter what it brings.

That being said, the products are designed with the user in mind. There are tutorials and how-to guides that make all of the products accessible to seasoned pros and makeup beginners.

On top of that, the variety means that there’s options for the needs of anyone who wants to dabble in makeup or dedicate an entire room to their passion! You’ll find a variety of colors and textures that can be combined endlessly for unique and personalized looks.

Are Fluide Products Natural?


The brand’s commitment to transparency and social, ethical, and environmental responsibility stood out to our Fluide review. The brand’s code of ethics outlines not only a promise of accessibility through variety and affordability, but also by providing products that are safe.

That being said, the brand also recognizes that the “natural” route is not always the most productive. Essentially, natural products tend to be plant-based, but Fluide prefers to combine ingredients derived from nature with biotechnology and synthesis to develop the most effective and performative fluide.

This combination of natural and synthetic ingredients ensures that the products are hypoallergenic and non-comedogenic, making them even more accessible. That being said, the brand always recommends testing the product on a patch of skin before applying to other areas of the body – something you should practice with all fluide.

Are Fluide Products Tested On Animals?


Speaking of ethics, Fluide products are never tested on animals. This is in accordance with the laws of the European Union, which have banned animal testing since 2009. And, as innovation and procedure are at the core of everything Fluide does, it only makes sense for the brand to maintain ethical values and progress alongside the world.

That being said, the brand also focuses on properly testing and experimenting with formulas and ingredients to ensure the safety of consumers, all while protecting the animals and natural environment. So, all Fluide products have been tested and approved by EEC and USA-FDA standards.

Fluide Reviews: What Do Customers Think?


Our Fluide review has revealed the details on the brand’s best sellers and the mission that makes it unique, as well as the fact that its following is as broad as its collection.

But does it really live up to the hype? We’re here to find out with the help of customer reviews and ratings from the brand’s website, MakeupAlley, and Byrdie.

First thing’s first, let’s take a look at how some of the best sellers are rated on the website:

  • Matte Face Base: 4.5/5 stars out of 227 reviews
  • Unlimited Double Touch Lipstick: 4.5/5 stars out of 1087 reviews
  • Extra Sculpt Volume Mascara: 4.5/5 stars out of 419 reviews

So, it’s pretty clear that the products are rated highly. But what are customers saying when it comes to these ratings? One shopper describes how their mascara has changed their life, performing better than any other option on the market:

“I have tried high to low end of other brands and nothing compares to this mascara. No other mascara works for me like this tube of miracle does. It makes my eyes look so beautiful, volumised, doesn’t flake off, no watery eyes from the wind and no irritation.”

Another happy customer wishes they could give the brand higher than five stars as their lipstick has become a handbag necessity: “I cannot recommend this lipstick enough, it is absolutely gorgeous. I have it in a few different colours,it lasts so well, even through a meal so it’s now my go to lippy for special occasions. It only comes off with oil based makeup remover.”


On MakeupAlley, the brand is rated 3.9/5 stars out of 507 reviews. One shopper explains how the three pillars of the brand, being affordability, effectiveness, and safety, present themselves in every product:

“It’s a very solid eyebrow gel that is also very affordable. Also, for those with problematic skin types: this formula does not contain any Malassezia-promoting ingredients, so it’s very safe to use.”

Another customer describes how the brand never sacrifices when it comes to affordability and quality, writing, “Wow, freaking love these – bought two on a whim, at a stupidly cheap price so I wasn’t expecting much. Boy, was I wrong. Strong, bright colour on the first swipe, goes on creamy smooth and stays on!”

The reviewer on Byrdie sings the brand praises, writing about the stunning quality: “I tried three or four different lipsticks, and was blown away by all of them,” while also being blown away by the pigmentation and blendability of the eyeshadows.

Overall, it’s clear that reviewers are obsessed with all that the brand has to offer. It delivers on all fronts when it comes to cost and product, while also maintaining an ethical and focused vision to create the best products using the best practices.

Is Fluide Worth It?


Nearing the end of our Fluide review, you may be wondering if we deem this brand worth the buy. With such a vast collection of makeup, the brand offers something for everyone, which is already an admirable trait. But there’s more!

All of the ingredients are of the highest quality and safe to use. Plus, none of the products are tested on animals, so you can feel good knowing that you’re shopping for great products from an ethical brand.

It’s all about enhancing your best assets with a stunning complexion, sparkling eyes, and shining smile. On top of all that, the prices are super affordable, making them accessible to everyone. So, to sum it all up, this Fluide review deems the brand the perfect choice for expanding your collection!

Fluide Promotions & Discounts


Looking to score a deal on your Fluide fluide order? Here’s what we found:

Enjoy $5 off your $20 order when you sign up for the newsletter
Take up to 70% off items in the sale section

On top of that, the brand has an ‘offers’ section so you can keep track of all the current deals!

Where to Buy Fluide

If you’re looking to amp up your makeup collection, you can shop Fluide from the brand website,, as well as the following retailers:

  • Ulta
  • Walmart
  • Nordstrom
  • Amazon



Who owns Fluide?

This Fluide review found that the brand is owned by its parent company, which provides a variety of goods crafted in Italy.

Where are Fluide products made?

Committed to making the best products with high-quality ingredients and beautiful packaging, Fluide products are almost exclusively crafted in Italy. Some nail polishes and pencils are made in the US, France, Germany, and Japan, with the info clearly documented on the product labels.

Where can I find a list of ingredients on Fluide products?

If you’re curious about what’s in the products in your cart, this Fluide review found that the brand makes things pretty simple. You can always view the list of ingredients in the description of each product or take a look at the backside of the product packaging.

All Fluide products are safe and permitted to be used by the Cosing website, which is the official Commision website.

Does Fluide ship internationally?

If something in our review caught your attention, you’re in luck! The brand offers worldwide shipping so customers everywhere can try out Fluide makeup.

What is Fluide’s Shipping Policy?

With a 2-day processing period, Fluide offers a few different shipping options, all of which are tracked:

  • Standard shipping via FedEx or UPS (4-9 business days): free on orders over $39 or a flat fee of $7
  • Ground shipping via FedEX (3-7 business days): $13
  • Express via FedEx (2 days): $25

What is Fluide’s Return Policy?

This Fluide review discovered that the brand is big on customer satisfaction and offers 30 days for returns from the date of purchase. Items from the sale section are non-refundable. Here’s how to get your return started:

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