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Zaful Review: Trendy Fashion Style Women’s Clothing Online


About Zaful


Zaful is your one-stop shop for affordable trendy fashion. Known for its stylish collection of clothing, this e-commerce brand caters to all sorts of aesthetics, including VSCO, cottagecore, hipster, and the iconic Insta-baddie look.

Garnering a widespread following of 5.6 million on Instagram, Zaful has been affiliated with numerous influencers including Patricia Bright and Mia Maples. The company has also been featured in several online magazines such as The Cut, US Weekly, and The Vox.

Ready to expand your wardrobe? This Zaful bikinis review will deep dive into the brand and its products. We’ll cover customer ratings, promotions, and everything else you need to know before shopping.

Overview Of Zaful


Zaful is part of a giant fashion conglomerate under the ownership of Chinese billionaire Yang Jianxin. Headquartered in Hong Kong, this e-commerce brand was founded in 2014.

With the understanding that trends can come and go quickly, Zaful is quick to jump on new styles and offer them at incredibly affordable prices.

Offering thousands of pieces for women and men—the collection of Zaful bathing suits alone includes more than 4.2k options—the brand boasts that it is a one-stop-shop for the fashion-forward individual:

“ZAFUL is your one-stop online shop for today’s most daring, exciting and edgy fashion apparel. Our affordable collections are all about redefining trends, design excellence and exceptional quality to satisfy the needs of every aspiring fashionista.”

Naturally, influencers flock to the site for Instagram feed-ready outfits. YouTube is also littered with Zaful try-on hauls (there are thousands!), and the brand has been associated with influencers like Mia Maples, Susie J. Todd, Roxxsaurus, and Patricia Bright. Plus, they’ve collaborated with ultra-famous companies like Marvel.

Unfortunately, the brand has been criticized for following unsustainable fast fashion practices, which might be how Zaful sells its products for so cheap. The brand does not provide very much information on its labor standards or sustainability measures, so customers are forced to make a decision about supporting the brand with very little to go off of.

This lack of transparency hasn’t appeared to hinder the brand’s growth. Some of its best-selling products have thousands of positive reviews, and social media sites are littered with haul videos and fashion-advice posts featuring the brand.

Now that you know a bit more about the brand, this Zaful bikinis review will go over some pros and cons:


  • A wide selection of clothing items and accessories for men and women
  • Very affordable when compared to other brands
  • User-friendly website that provides multiple ways of searching, such as by color, size, style, cut, and more
  • Many shoppers post pictures of themselves wearing the items to help future buyers make a decision
  • Zaful always has multiple promotions and deals running to save you money
  • Rewards program: Earn points when shopping to unlock exclusive deals
  • Available in over 260 countries
  • Installment payment available through Afterpay


  • Some customers are dissatisfied with the quality of items and the long shipping times
  • Accusations of unethical labor and non-sustainable practices

Where Does Zaful Get Their Clothes?


Since Zaful’s conception in 2016, there has been a lot of controversy surrounding customer transparency. More specifically, a majority of buyers have stopped to wonder where it sources its ultra-affordable clothing and accessories. All sources point to China, which is a common destination for most fashion brands.

Outsourcing to foreign countries such as Bangladesh and Vietnam is not new. Many companies do so in order to cut down on manufacturing costs to lower prices for the consumer or to generate more income for the brand.

Zaful does not disclose the exact location of where their clothing is made. Some reviewers believe that Zaful (and other fashion brands such as Romwe and Shein) are simply resellers of Aliexpress. There is no evidence to back up these claims. If you are concerned about the ethical implications of shopping at Zaful, we suggest doing a bit of digging before making a purchase.

Zaful Review

Looking to buy cute clothes while on a tight budget? Zaful offers a wide selection of trendy apparel at an affordable cost. Its inventory offers a wide range of dresses, tops, skirts, hoodies, swimwear, and accessories. Plus, the site includes a separate men’s section.

With hundreds to thousands of options available, it can be hard to know where to start. Don’t worry, this Zaful bikinis review has you covered. We’ll take a look at some of its best-selling products.

Zaful Swimsuits Review

In an effort to get ready for hot girl summer, it’s basically a necessity to have an arsenal full of cute bathing suits. From the beach-friendly tankini to the classic one-piece, this Zaful bikinis review will go over a few of their most popular designs.

Zaful Snakeskin Print Bikini Set Review


The itsy bitsy tweenie weenie Snakeskin Print Bikini set is the perfect suit to show off those curves. Stained in an alluring red, this daring number showcases a scaly pattern. The bra is cut into a triangular shape, which goes nicely with the high-rise thong.

Users can adjust the straps to ensure an optimal fit. It also comes with a metal closure on the back to keep things secure.

If you’re not a fan of red, customers can get this spicy suit in other colors green, such as neon pink or muted orange. Topped off with a pair of sunnies and a straw hat, the $12 SnakeSkin Print Bikini Set might be what you need this summer.

Zaful Marble Print High Waisted Bandeau Bikini Set Review


Ideal for tanning sessions, the Marble Print High Waisted Bandeau Bikini Set comes with no straps or buckles to ensure an even bake. Designed as a bandeau top, this bra comes with padding and side boning to keep your girls supported.

For those who hate wearing thongs, these bottoms are full coverage to prevent those cheeky peeks. Thanks to its high-rise cut, you’ll get a bit of tummy coverage, too.

Made out of spandex, this number is stretchy enough to accommodate most body types. In addition to the iconic white marble, there are five vibrant colors to choose from.

The Marble Print High Waisted Bandeau Bikini Set only costs $12.

Zaful Bandeau Top And High Waisted Slip Bikini Bottoms Review


The Bandeau Top and High Waisted Slip Bikini Bottoms set comes in a very unique cut. Styled to look like a pair of suspenders, its cami straps extend as far as your shoulders. It kind of mimics a wrestler’s suit, if such a suit were made to be fashion-forward, that is.

Meant to provide full chest and butt coverage, this is a great number to wear if you don’t want to show off too much skin. Though this bikini is only offered in solid colors, its ribbed texture adds some visual interest.

Complete with a criss-cross detail on the back and padded support, this nylon/spandex swimsuit is available in six different colors including green, red, or white.

Unfortunately, the Bandeau Top and High Waisted Slip Bikini Bottoms set is out of stock. But once it’s available to purchase again, you can get it for $19.

Zaful Front Tie Thong Plaid Bikini Set Review


Arrive at your summer cottage in style with the Front Tie Thong Plaid Bikini Set. Designed in a stunning gingham print, this two-piece number comes with a tie-up detail at the front. Fit with a plunging neck top and a paired high-rise thong, this swimsuit is perfect for lounging around the lakehouse or taking Instagram selfies.

Built with a padded bra, this swimsuit is made out of a polyester-spandex blend.

Available in five adorable color combinations, the Front Tie Thong Plaid Bikini Set rings up to a total of $16.

Zaful Clothing Review

No matter the season, Zaful offers a large assortment of trendy clothing for customers to choose from. From the autumn essential teddy coat to the iconic flared bottom pants, this Zaful bikinis review will take a look at some of their cult classics.

Zaful Fluffy Zip Up Winter Teddy Coat Review


Considered a staple of Instagram fashion, the Fluffy Zip Up Winter Teddy Coat is what you need to complete a casual outfit. Oversized in design, this cozy number comes in a soft brown sugar hue that gives off major autumn vibes. Other details include a tab collar, front patch pockets, and elasticated cuffs.

Looking for styling ideas? This Zaful bikinis review recommends pairing it with a simple white tee, straight-legged denim jeans, and matching converses. Perfect for a quick Starbucks run or a laid-back hangout with your friends, the Fluffy Zip Up Winter Teddy Coat costs $30 at checkout.

Zaful Snap Button Teddy Cropped Jacket Review


The Snap Button Teddy Cropped Jacket takes heavy inspiration from the Fluffy Zip Up Winter Teddy Coat, but with a few minor adjustments. Cut with a shorter hem, this pullover can help define your waist and silhouette. Built with two pocket flaps and a double-breasted collar, this soft and snug number can elevate any casual look.

In terms of outfit ideas, we suggest wearing a white picnic dress and some black combat boots for an eye-catching contrast. The Snap Button Teddy Cropped Jacket is available for $26.

Zaful Pure Color Stand Neck Cape Coat Review


We fully understand—the classic autumn jacket can get old pretty quickly. To change things up a little, the Pure Color Stand Neck Cape Coat acts as a stand-in for stuffy sleeves. Made to keep things warm, this poncho drapes around your figure for an elegant touch.

Built with nifty armholes for easy access, it also comes with an asymmetrical zipper for added visual interest. Designed with a houndstooth print, this $44 Pure Color Stand Neck Cape Coat would look great with a black turtleneck dress, matching stockings, and thigh-high boots.

Zaful Sunflower Print Flare Bottom Pants Review


If the average summer jean isn’t going to cut it, you may want to give the Sunflower Print Flare Bottom Pants a try. Inspired by the ‘70s hippie scene, these trousers are decorated in bright yellow flowers with a contrasting black background. Designed to be super high-rise, this cut provides the illusion of longer legs and a shorter torso.

Might we recommend an off-shoulder white blouse and a matching headscarf to tie things off? Unfortunately, the Sunflower Print Flare Bottom Pants are currently sold out. But once they’re back in stock, you can get them for $16.

Zaful Cowl Neck Horn Button Single Breasted Cardigan Review


The Cowl Neck Horn Button Single Breasted Cardigan offers men a slightly fancier look than your average pullover does. Made out of a soft knit blend of polyester and cotton, this top features a tie-button closure on the neck and down the torso. Since it’s designed to cover up your neck, there’s no need to toss on a scarf or wear a turtleneck underneath.

Fit for the London scene, this number would work well with a pair of black skinny jeans and oxford shoes. Available in olive green, the Cowl Neck Horn Button Single Breasted Cardigan costs $39.

Zaful Reviews: What Do Customers Think?


This Zaful bikinis review turned to customer testimonials to see what people really think about the brand. Overall, we found a mix of ratings: some customers love the affordable, trendy pieces the brand sells, while others are unhappy with how transparent Zaful is. Let’s get into the positives first.

On the Zaful website, most of their best-selling products garner thousands of positive comments. We’ll provide the stats so you can see which products customers are raving about:

  • Plain Ribbed Cropped Tank Top: 5/5 stars from 4.3k ratings
  • Striped Belted Cami Wide Leg Romper: 4.9/5 stars from 400 ratings
  • Criss Cross Snake Print Bandeau Crop Top: 4.9/5 stars from 1.2k ratings
  • Tie Dye String Bikini Swimsuit: 5/5 stars from 3.1k ratings
  • Tie Front Ribbed Bikini Set: 4.9/5 stars from 1.2k ratings
  • Animal Print Ribbed Bikini Set: 4.9/5 stars from 535 ratings

Overall, customers are satisfied with the quality of the clothing and accessories for the price they paid. For example, the Fluffy Zip Up Winter Teddy Coat has over 4k consumer testimonials with a score of 4.9/5 stars. A majority of buyers were happy with the quality of the jacket.

One customer reported that this jacket looked exactly as it was advertised online: “I absolutely love this jacket! It’s thick and you can pair it with anything. It’s super cute, fits well, comfortable and is made of fantastic material. Looks exactly like the pictures.”

Things start to get blurry once you’ve moved past the company website. On Trustpilot, Zaful earns an average rating of 2.8/5 stars based on 11k reviews.

Additionally, the Better Business Bureau awarded the company an F-rating, though Zaful is not accredited. There are 227 complaints for this clothing brand over the years. Most of these issues deal with poor customer service and delays in delivery.


“I ordered a hoodie and trousers for £35 and shipping was £10. It said it would take a week or two but it has been 9 weeks and I have heard nothing,” one Trustpilot user wrote.

Another disgruntled customer on the BBB reported that Zaful refused to issue a refund despite not being able to provide the shipping standard that was promised:

“I made a purchase over a month ago and did not receive an order. I was in contact with their support team who assured me of an expedited shipping that never came. I then requested a refund which was approved by their support team but was never issued, instead i received a generated email saying my order had processing delays and would be shipped.d I am still trying to get my money back but their support team is basically refusing the issuance of a refund.”

Moreover, several media outlets such as BuzzFeed and The Vox have questioned Zaful’s credibility as an honest company. These articles mention the lack of transparency concerning Zaful’s labor practices and sustainability measures.

Meanwhile, independent reviewers such as ClothedUp and YouTubers like Patricia Bright were not fans of their shipping method. Both report that it took ages for their orders to arrive—a sentiment expressed in many BBB and Trustpilot complaints.

With that being said, many customers report being willing to risk long waits and poor shipping standards for cheap, trendy clothing. Though, we hope that the brand improves on these measures in the future.

Is Zaful Worth It?


Is Zaful legit? Yes, and no. From what we’ve seen so far, the brand seems to be a mixed bag of pros and cons.

On the positive side, their inventory is unlimited when it comes to fashionable clothing. Customers can buy as much as they want without breaking the bank—most of its pieces are very affordable. Zaful does a great job in marketing towards the young female demographic. Who doesn’t love cheap and chic apparel?

Now, let’s look at the negatives. A majority of online buyers detail scathing reviews of poor customer service and delayed shipments. On top of that, Zaful is usually caught up in talks of fast fashion practices because of its low prices and lack of transparency.

The company doesn’t provide much information about sustainability and ethical labor on their website, which raises a few red flags for some ethical shoppers.

Overall, we think Zaful is worth it for cheap and trendy fast fashion, as long as you know what you’re paying for. If you are someone who is more concerned about ethical labor and sustainability, you might want to hold off on shopping until the brand releases more information.

Zaful Promotions & Discounts


Currently, Zaful offers a number of ways for customers to save money:

  • Customers get 15% off their first purchase by signing up for their newsletter
    Students receive an extra 20% off at checkout
  • Buyers can save 20% off with the Zaful promo code: ZAFULAPP if they download the brand’s mobile app
  • The Zaful sale outlet offers discounts of up to 90% off
  • BOGO promotion on certain items
  • Referral program: Refer a friend for $15 off your final order
  • Buyers can spin their rewards wheel to win a perk
  • Rewards program: Earn points while you shop to spend on exclusive discounts

To be notified of any future Zaful coupon codes, make sure to follow them on their social media platforms.

Where To Buy Zaful

Customers can purchase their products by visiting Zaful .com. Some products are also available on Amazon.



Who Delivers Zaful?

This Zaful bikinis review found out that they use UPS and DHL as their main couriers. Packages will either be delivered to your front door, mailbox, or local post office upon request.

Is Zaful From China?

Yes, this Zaful bikinis review found out that their headquarters and manufacturing facilities are located in Hong Kong, China. They also outsource their clothing to other countries around the world.

Who Is Zaful Owned By?

Zaful is owned by Hong Kong-based brand Wiseon E-Commerce. The CEO is Yang Jianxin.

What Sizes Does Zaful Have?

For women’s clothing, the brand offers sizes 2 to 10. For men’s apparel, their range includes 32 to 42. This Zaful bikinis review recommends visiting their website for detailed measurements.

Where Does Zaful Ship From?

According to multiple resources online, Zaful ships from Hong Kong. They also outsource their garments from 128 suppliers located across the globe.

How Long Does Zaful Take To Ship?

The brand offers free shipping on Zaful USA orders of $59 or more. Anything below this amount may be charged a fee of $6-$10 depending on the total. It usually takes 10 to 18 business days for packages to arrive. Buyers can choose other Zaful shipping options, such as expedited delivery.

Customers will be given a Zaful tracking number to help locate their orders. The brand does provide international shipping in select countries, such as Canada, France, and Australia.

What Is The Zaful Return Policy?

Zaful offers customers a 30-day window to return orders. Items must be unused and in new condition in order to be considered eligible. If you need any help initiating a refund, the brand encourages you to visit its Support Center.

Lingerie, swimwear, and beauty items cannot be reimbursed.

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